We are not many years past the ‘USB drive era‘, where file sizes and operating systems would be a consideration for our file’s transfer location. Though technology is inevitably less impressive when looking backwards, the limitations of hardware could often restrict productivity for work and personal use, often too focused on our continual frustrations of speed, size and online access.
The term online itself is now seemingly dated; less a process of going on and offline as developments in cloud computing and mobile make us always connected. These advances are not specifically just a result of new product inventions however, more a response to the increased demands of software and its users.
Applications lead the way at making tasks faster and more productive, with a constant need to add features and improvements, often led by demand of its core followers. These aspiring attitudes have created the necessity to develop devices and methods for wireless internet, social media, mobile apps, cloud storage and many other breakthroughs. The massive trend over the recent past has been a switch from hardware restricted software to software led hardware.
Take the music industry for example. Users were restricted to as many CD’s as they could physically carry, with albums restricted to the maximum length of memory available on the disk. MP3 players made a larger memory and more portable improvements but were still dictated by the capabilities of the hardware. Now modern music streaming is beginning to use terms like unlimited and sharing, and listeners choose which application allows preferable process of sorting, sharing and discovering their music without hardware infringing. The big evolutions and innovations within music are now happening through software, and it’s a similar story across many industries.
Even the future of hardware is being software led. Google’s infamous Glass project is a product of its own brand’s success; the sense of always being within reach of a Google searchbar would inevitably lead to a device that means you can’t avoid it. Adobe unveiled a smart stylus pen recently as their first venture into hardware, but only as the requirements arose out of users’ experience with their touch apps.
The difference from ‘online’ as being a place you go to now being a place we are has influenced our thinking about the approach to problem solving. The greater benefits of being software led is creating the next big wave in technology – the softwarisation of everything.
Its easy to see the benefits of relying on a cloud-based software; the faster iteration and development, usually cheaper costs and easier access for it’s users, those key demands of speed, size and online access being solved. This has important benefits for businesses, rather than the daunting prospect of investing in ‘an IT project‘, and all the scales, costs and horrors that await, companies can start small and begin seeing a return quickly.
This is the thinking at Strategic Apps, as champions of softwarisation we believe in getting software up and running fast with aim for future implementation. These are the benefits to clients and users in a softwarised world.